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homE (pronounced "homie") is a platform that helps solve for a problem that most students across the world face: moving to a new place to study, all alone, particularly in the middle of a pandemic.
homE is a business proposal, submitted as an entry in the SCAD StartUp conducted in February 2022. This pitch was one of the top 5 finalists out of 93 teams that participated in the event.
Cover Image designed by Harshitha Suresh
opportunity
Migrating to a new country to study is often discussed, but save for initiatives offered by some universities, is an unregulated space with not too many cohesive offerings.
PROBLEM STATEMENT
How might we solve for the stress that students face while living independently in an unfamiliar place, in an economical manner?
SoLUTION
homE facilitates a service exchange between students, helping them build a community across the student body and recent alumni, based on accountability. Our model would integrate universities into the platform, verifying every user, to ensure the safety and security of the student community.
My roles
Research and Concept Development​
Through the fast-tracked project timeline, I focused on Research and Concept Development and Testing. I also held the role of Strategist to ensure the framing of the business strategy and business model for the proposal. Additionally, I assisted the team with UX and UI design.
business framework
proposed solution
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Measuring impact
The solution was presented to personnel at universities including the Savannah College of Art and Design to test the possibilities of prototyping the service. The concept was identified as relevant, specifically in the context of post-pandemic interaction among students and universities.
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​“To have a service like this would be very valuable because it caters to an urban campus where there's a lot of diversity in neighborhoods."
- Information Security & Tech Operations, SCAD
The security department indicated the opportunity for such a service to be integrated within student databases at universities to ensure an increased level of credibility and safety for all the student users of the proposed application. The testing also generated insights that opened opportunities for local and small-scale businesses to partner with the service, for providing coupons and rewards for its users.
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